Building a Mobile‑First Marketing Platform for Nexa
Project Summary
I built a mobile‑first marketing platform that unifies UX/UI systems, a scalable CMS, and API integrations. I created a token‑driven design system to keep new pages fast and consistent while enabling experimentation. I standardized integrations with CRM and analytics so marketing stays in sync with product updates. Editors can publish safely every day, and the site remains fast under real traffic.
Design System
I built a token‑driven system for type, color, spacing, and elevation that works across web and docs. I documented component properties and variations so designers and engineers share the same language. I created starter templates to accelerate new pages while keeping quality consistent. The system reduced handoff churn and made experiments safer.
Mobile‑First
I prioritized thumb reach, scroll rhythm, and content density for small screens. I re‑ordered sections based on real engagement patterns from analytics. I added affordances like sticky CTAs and inline summaries to reduce cognitive load. Desktop benefited too because the structure was clear from the start.
Integrations
I connected CRM, analytics, and changelog feeds through secure APIs so marketing stays in sync with product. I built health checks and fallback states to handle rate limits and outages gracefully. I normalized payloads so editors don’t need to understand each vendor’s quirks. These integrations turned manual updates into automated, reliable workflows.
Editing Workflow
I introduced roles, review states, and content linting to keep publishing fast but safe. I added inline guidance so authors know exactly what good looks like while writing. I created rollback procedures and version notes to make mistakes reversible. This gave the team confidence to ship updates daily.
More Examples
