Developing a Headless Shopify Experience for Parallel Coffee
Project Summary
I developed a headless Shopify experience that turns brand warmth into a calm, responsive interface. I paired a performant front‑end with Shopify to keep browsing fluid and checkout reliable. I introduced crafted motion and content models that let the team tell better product stories without sacrificing speed. Conversion improved because the path from discovery to add‑to‑cart is clear at every step.
Brand to Interface
I translated the brand’s warmth into interface choices—comfortable spacing, soft motion, and inviting typography. I defined how illustrations and textures should appear so pages feel handcrafted without hurting performance. I prototyped micro‑interactions that clarify state changes instead of distracting. The visual language made shopping feel personable and calm.
Headless Build
I paired Shopify with a performant front‑end to keep browsing and checkout responsive. I separated content and commerce so the team can tell stories without breaking PDPs. I implemented edge caching and image optimization to keep load times steady during traffic spikes. The stack gave editors freedom while keeping the store fast.
Conversion
I clarified add‑to‑cart states, simplified variant selection, and introduced contextual cross‑sells. I surfaced review highlights and delivery expectations early to reduce abandonment. I measured the impact of changes against baseline funnels rather than vanity metrics. This discipline produced durable improvements in conversion.
Content Ops
I modeled articles, products, and locations with references so content updates cascade automatically. I created launch checklists and preview flows so contributors can self‑serve. I added governance for tags and authors to keep archives tidy over time. Content operations became predictable and scalable.
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